A camera recording a live event.

Extending Live Event Production Beyond Four Walls

A camera recording a live event.

Engage and Entertain with Professional Audio-Visual Components

Whether you are planning your first or fifteenth live event production, there always seems to be some pre-event jitters. A live event, after all, is a one-shot situation. Mess up, and it’s forever recorded in the annals of time. Get it right, and it could be the start of something big. 

At M3 Technology Group, we’re here to help you get it right. One of the essential aspects that is often overlooked in all the rush is how to create an engaging “at there” presence for the remote attendees. These participants play an important factor in your brand reach. The challenge is getting them to remain brand loyal after the show is over.

The following represent a few tricks of the trade and how the right AV equipment can help virtual attendees feel engaged. 

SEE ALSO: 4 Common AV Mistakes to Avoid at Your Next Corporate Conference

Bring the Virtual Attendees In

Live video streaming enables your brand to reach a significant audience in record time. With the same budget, your audience can increase exponentially; the key is to create a lifelike atmosphere for them, making them feel like they’re part of the production.

Do you remember those movies you’ve seen where you lost yourself? You’re no longer at the cinema. Instead, you’re on a windswept beach, watching and feeling the waves break over the shore. That’s the level of engagement you need. 

Our cutting-edge AV equipment ensures you get images and sound that engage and inspire.

Audio-Visuals for Engagement

By incorporating the proper lighting, video, and sound effects, you can create an immersive, multisensory experience. Through the strategic use of audio-visual aids, you sustain interest, producing an event that is not only heard and seen but felt. It’s this latter aspect that’s essential in realizing an event that the audience remembers long after they’ve left the venue. 

Some of the audio-visuals that engage include touchscreens, high-definition displays, and immersive audio systems. Q&A sessions, real-time surveys, and live polling devices allow attendees to contribute and interact, fostering engagement.

AV Equipment for a Professional Production

Crystal-clear audio ensures the speaker’s message is heard no matter the size of the venue. The right number of strategically placed high-performance speakers, microphones, and mixers capture and distribute this audio, providing even coverage with no dead zones or hot spots.

Video equipment, on the other hand, includes high-quality screens, projectors, and cameras that record and display, switching between various visual elements. Multiple cameras professionally configured provide varied interests and angles, making live streaming more lifelike, engaging, and appealing to viewers. This variety adds a dynamic layer, resulting in a higher-quality, more interesting production.

Working with M3 Technology Group

Harnessing the power of professional visuals and sound creates a more immersive, high-quality, interactive event. It extends the event far beyond the four walls that contain it, potentially creating a global audience through on-demand video and live streaming. Impacting viewers beyond the direct audience is essential to success in today’s digital era.

 

At M3 Technology Group, we’ve provided customized AV and lighting solutions for over 20 years. To learn more about the process behind live event production or to schedule a complimentary consultation, contact M3 Technology Group today.